Wave Financial

Animating the five beliefs that shape what the company does every day

Wave Financial wanted an engaging way to share its core beliefs with its customers. What was born is an animation-via-scrolling page using ScrollMagic. As the viewer scrolls into each belief, an image fade-in-and-out between twin images—the original and another stylized—produces the illusion that the image is being manipulated with the scroll, along with subtle animations to bring in the copy.